Sustainable Style for Seniors

Description

This design challenge focuses on creating a website specifically designed for elderly people who are interested in sustainable fashion. The website aims to provide a platform for them to discover, browse, and purchase eco-friendly clothing, accessories, and other fashion items. The challenge is to design a website that is easy to navigate, visually appealing, and accommodates the unique needs and preferences of elderly users while promoting sustainable fashion choices. The website should offer a seamless shopping experience that considers factors such as font size, color contrast, simplified navigation, and clear product information.

Target user group

The target user group for this website are elderly people who have an interest in sustainable fashion. These users may have a range of computer literacy, from beginners to more experienced users. They may also have physical limitations that impact their ability to navigate websites easily. Some may require larger font sizes, clear color contrast, and simplified navigation options. It is important to consider the diversity within this user group, including varying fashion preferences, sizes, and gender identities.

Consider these

Intuitive and user-friendly website navigation

Clear and easily accessible product information

Visually appealing design with appropriate font size and color contrast

Seamless shopping experience with easy checkout process

Increase in user engagement and conversion rates

Research questions

What are the specific challenges elderly users face when navigating and using fashion websites?

What are the key factors that motivate elderly users to choose sustainable fashion?

What are the preferred features and functionalities that would enhance the shopping experience for elderly users on a sustainable fashion website?

Research methods

User interviews

User testing

Surveys

Competitor analysis

Heuristic evaluation

Sample content

{
  "categories": [
    {
      "id": 1,
      "name": "Women"
    },
    {
      "id": 2,
      "name": "Men"
    }
  ],
  "products": [
    {
      "id": 1,
      "name": "Organic Cotton T-Shirt",
      "category_id": 1,
      "price": 29.99,
      "image": "https://example.com/images/organic_cotton_tshirt.jpg"
    },
    {
      "id": 2,
      "name": "Recycled Denim Jeans",
      "category_id": 2,
      "price": 59.99,
      "image": "https://example.com/images/recycled_denim_jeans.jpg"
    }
  ]
}