AR Fashion Snapshot

Description

The design challenge is to create an Augmented Reality (AR) app for fashion enthusiasts that focuses on enhancing the photography experience. The app should provide features such as virtual try-on, styling suggestions, and photo-enhancement tools, all integrated with a photography website. The goal is to enable users to capture stunning fashion snapshots effortlessly and share them on the website and social media platforms.

Target user group

The target user group for this app are fashion enthusiasts who are passionate about fashion photography and want to explore new trends, experiment with virtual try-ons, and showcase their creativity through fashion snapshots. They are tech-savvy individuals who enjoy using innovative tools and platforms to express their fashion sense and connect with like-minded individuals.

Consider these

Seamless integration between the AR app and the photography website

User-friendly interface that allows easy virtual try-on and styling suggestions

High-quality photo-enhancement tools for enhancing fashion snapshots

Integration with social media platforms for easy sharing of fashion snapshots

Positive user feedback and increased engagement on the photography website

Research questions

How effective are virtual try-on features in helping users experiment with different fashion styles?

What are the most desired photo-enhancement tools and filters for fashion photography?

What are the pain points and challenges experienced by fashion enthusiasts in capturing and sharing fashion snapshots?

How can the AR app and photography website be seamlessly integrated to provide a cohesive experience for users?

What are the features and functionalities that would make the app stand out and attract fashion enthusiasts?

Research methods

User interviews

Usability testing

Competitor analysis

Surveys

Prototype testing

Sample content

{
  "outfits": [
    {
      "id": 1,
      "name": "Summer Vibes",
      "image": "https://example.com/outfit1.jpg",
      "description": "A casual summer outfit featuring a floral dress, sun hat, and sandals.",
      "tags": [
        "casual",
        "summer",
        "floral"
      ]
    },
    {
      "id": 2,
      "name": "Glam Night",
      "image": "https://example.com/outfit2.jpg",
      "description": "A glamorous evening gown with a statement necklace and high heels.",
      "tags": [
        "evening",
        "glam",
        "gown"
      ]
    }
  ],
  "filters": [
    {
      "id": 1,
      "name": "Vintage",
      "thumbnail": "https://example.com/vintage_filter.jpg"
    },
    {
      "id": 2,
      "name": "Black and White",
      "thumbnail": "https://example.com/bw_filter.jpg"
    }
  ]
}